“What enables the good general to strike and conquer, and achieve things beyond the reach of ordinary men, is prior knowledge” … Sun Tzu


Access Asia is a unique provider of essential ‘prior knowledge’ concerning market opportunities in Asia and the US. We reduce risks and help minimize or eliminate the gap between client expectations and market realities.

Companies wanting to enter new markets will benefit from our innovative, research-based strategic recommendations. Clients include novice companies with a desire to conduct business abroad for the first time as well as experienced international companies with a need to expand their existing business and to penetrate new market segments.

Access Asia’s international market entry strategies and solutions incorporate, in part, the following:

	“International Business Readiness” assessments
	Comprehensive market research including analysis of market size, structure, characteristics, trends and growth forecasts etc.
	Key local economic and political variables impacting business
	New market / product feasibility studies
	Demand segmentation studies
	In-depth evaluation and benchmarking of competitors
	Identification of key buying criteria
	Culturally specific sales and marketing strategies designed to accelerate market entry
	Target account identification and development
	Sales & marketing performance tracking and incentive systems
	Product, price, promotion and distribution option analysis
	Localization of marketing material
	Innovative results-oriented channel strategies
	Identification, assessment, engagement and development of potential distributors, agents and JV partners
	Quality and pre & post-sales service requirements
	Customs regulations and tariffs
	Business structure options and legal requirements
	Import / export credit instruments and capital resource options
	Cross-cultural advice
	Non-tariff barriers to entry