“If GE's strategy of investment in China is wrong, it represents a loss of a billion dollars, perhaps a couple of billion dollars. If it is right, it is the future of this company for the next century” … Jack Welch


Asia is lucrative and ripe with opportunity, yet many markets and business opportunities remain largely untapped by foreign firms. Asia must be regarded as a vital and indispensable part of every global business strategy, especially for firms wanting to stay ahead of their competition. Experience has shown that business success in Asia requires proper research, planning, commitment, flexibility, a long-term vision and a sense of adventure.

Strong opportunities exist for US export sales to Asia as well as local product sourcing and contract manufacturing of goods destined for American markets.

Japan, China and the other countries of Asia constitute diversified and robust markets of tremendous potential:


Product manufacturing costs across Asia are relatively low, skilled labor is in abundance and product quality standards are extremely high. Disposable income levels are rising and an educated and growing middle class have helped fuel demand for quality goods and services.
Japan represents the 2nd largest economy in the world. Imagine a country slightly smaller than California with approximately half the population of the US. With an annual household income averaging the equivalent of US$110,000 and a savings rate of almost 24% the Japanese have one of the highest levels of disposable income in the world. Imported products, especially branded consumer products, remain highly desirable. Japan imports more than US$292 billion worth of goods, approximately $53 billion from the US alone. The rise in single working women, a growing aging population, a shift from a producer-driven to a value conscience consumer-driven market, streamlining of distribution channels and relaxation of government regulations are just a few of the changes that have created vast opportunities in “The New Japan”.

China’s more than 1.3 billion consumers represent a quarter of the world’s population and that figure is expected to double in the next 50 years! China’s economy is the fastest growing in the world with an annual growth rate approaching 8%. Their GDP has quadrupled since 1978 making it the 6th largest economy in the world (2nd largest if measured on a purchase power parity basis). China is the largest exporter to the United States (US$63 billion in 2002) and the number one target in the world for foreign direct investment. China’s membership in the World Trade Organization will unlock business opportunities for Chinese and non-Chinese firms alike.

Hong Kong, the gateway to China, remains a critical component of business activity in the greater China area. This duty-free port city is North Asia's main center of international finance, shipping, IT and related services. The co-existence of traditional Chinese values and western influences gives Hong Kong a unique competitive advantage and affirms its leadership position in regional business and global trade.

The 1997~1998 economic crisis hit Thailand particularly hard. A currency devaluation of almost 50% has resulted in extremely low cost manufacturing opportunities. Many US, European and Japanese world-class companies have established manufacturing facilities in Thailand to satisfy consumer demand on both a local and international level … a testimony to the opportunities involving Thailand.
Singapore, with a highly developed and successful free-market economy, enjoys a remarkably open and corruption-free environment, stable prices, and one of the highest per capita GDPs in the world (approaching US$25,000). Singapore is establishing itself as Southeast Asia's financial and high-tech hub and is in the forefront of regional innovation and consumer trends.